The cold is coming.. our new fall-winter collections are in store !! Come and discover ou new products for men and women.

For a casual-chic look, come discover our wide collections, just for you, gentlemen!!

Sophisticated "Sport chic" for women how love fashion and favour fine textile and comfort...

"Feel like home"... the leitmotiv of our lingerie shop in the basement... Intimacy and discretion, between lace and sensuality...

FELLAY MODE & SPORT : your fashion boutique in Verbier since 1956
FELLAY MODE & SPORT II : your shop located at the Rte de Médran

Two locations to satisfy your needs

Clothing, accessories and lingerie :

Fellay Mode & Sport - Extérieur - VerbierThe Fellay Mode & Sport boutique, located right in the centre of Verbier, can offer you a huge choice of classy clothing or sportswear,  ski ­clothing, and lingerie.
For a relaxed, modern or smart look, you will find everything you're looking for in the best labels. On 750m2, our renowned labels, service and professional advice are at your disposal. 

Rental and repair of skis and snowboard

Fellay Mode & Sport - Location - VerbierThe store Fellay Mode & Sport II, located at the start of the ski lifts in Medran, our shop specialized in the sport equipment rental.


Fellay Mode & Sport - Raymond Fellay - VerbierIn 1956 Raymond Fellay wins the silver medal at the Olympic Games (JO) in Cortina d'Ampezzo.

At this time he opens the Fellay Mode & Sport Boutique in Verbier.
The first shop rapidly turned out to be too small. In 1960, the Beaulieu building was built, as conspicuous then as it is now. Year after year, the business grew in order to satisfy growing needs.
The branch in Médran opened in 1975 and offered customers a shop located strategically at the foot of  the main ski lifts.
That same year, Viviane, the oldest of Fellays children, came to assist her parents. With her ambition, combined with the skills of her mother, the ski and city clothing department became the predominant part of the business.
Vincent joined the team in 1981 after having completed his apprenticeship as a salesman in sports articles at Bouby-Sports in Crans-Montana.
These being the greatest years, the business premises became undersized once again. It was then decided to expand, which would double the size of the store.  In December 1987, the new premises are inaugurated.
Mr Raymond Fellay passed away in 1994.
Fellay Mode & Sport - Raymond Fellay - Cortina - VerbierIn 1997, Anne, the family's youngest child, joined the team and with her enthusiasm, a more fashionable trend began to emerge.
In 2005, the front part of the shop was improved and transformed into a more boutique-like space. There are still a number of sport options, but rental has replaced the sale of technical gear.
The basement has been revamped to make room for its new lingerie department with the sweet name of: Soie Coquine! A very full agenda!!

In 2013, renovation of the rear side of the shop, „Sportswear“, „Après-ski“ and „Accessories“ space.    

Do you need ski clothing for the upcoming winter season or are you thinking of buying some new clothes? Come to Fellay Mode & Sport à Verbier!

For more detailed information, get in touch with us.