Hurry up gentlemen, our new collections NZA, Schneiders, Eden Park and Bugatti have arrived, and they are beautiful!!

The little flowers bloom... spring is coming: our new products are waiting for you! All in style and relaxation to spend the best of summers!

Whether you want to play golf in style... or take a walk in comfort: "Daily Sports Sweden" is the brand for you!

Superb sets to discover in our lingerie space in the basement of the store... Intimacy and discretion, between lace and sensuality...

Charming and chic asset, from tradition to trend, for women who privilege quality and perfect cuts...

FELLAY MODE & SPORT : your fashion boutique in Verbier since 1956
FELLAY MODE & SPORT II : your shop located at the Rte de Médran

Two locations to satisfy your needs

Clothing, accessories and lingerie :

The Fellay Mode & Sport boutique, located right in the centre of Verbier, can offer you a huge choice of classy clothing or sportswear, ski ­clothing, and lingerie.
For a relaxed, modern or smart look, you will find everything you're looking for in the best labels. On 750m2, our renowned labels, service and professional advice are at your disposal.

Rental and repair of skis and snowboard

The store Fellay Mode & Sport II, located at the start of the ski lifts in Medran, our shop specialized in the sport equipment rental.


In 1956 Raymond Fellay wins the silver medal at the Olympic Games (JO) in Cortina d'Ampezzo.

At this time he opens the Fellay Mode & Sport Boutique  in Verbier.

The first shop rapidly turned out to be too small. In 1960, the Beaulieu building was built, as conspicuous then as it is now. Year after year, the business grew in order to satisfy growing needs. 

The branch in Médran opened in 1975 and offered customers a shop located strategically at the foot of the main ski lifts.

That same year, Viviane, the oldest of Fellays children, came to assist her parents. With her ambition, combined with the skills of her mother, the ski and city clothing  department became the predominant part of the business. 

Vincent joined the team in 1981 after having completed his apprenticeship as a salesman in sports articles at Bouby-Sports in Crans-Montana.

These being the greatest years, the business premises became undersized once again. It was then decided to expand, which would double the size of the store. In December 1987, the new premises are

Mr Raymond Fellay passed away in 1994.

In 1997, Anne, the family's youngest child, joined the team and with her enthusiasm, a more fashionable trend began to emerge.

In 2005, the front part of the shop was improved and transformed into a more boutique-like space. There are still a number of sport options, but rental has replaced the sale of technical gear.

The basement has been revamped to make room for its new lingerie department with the sweet name of: Soie Coquine! A very full agenda!!

In 2013, renovation of the rear side of the shop, „Sportswear“, „Après-ski“ and „Accessories“ space.

Do you need ski clothing for the upcoming winter season or are you thinking of buying some new clothes? Come to Fellay Mode & Sport in Verbier!

For more detailed information, get in touch with us.